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 A good number of documents are created during the web design process. There is certainly a lot for the competent web designer to document throughout the discovery, planning, design, integration and delivery stages of a complex web project. Not all of these documents are of interest to the client, and over the years I've learned only to present the minimum number of documents needed to ensure a successful project. The following are the standard deliverables I ask my clients to sign off on.
Creative Brief
This is a project definition document. It includes all the requirements and specifications of the project, including scope, audience, objective, call to action, and technical specification. Download Creative Brief Worksheet Content Outline
The content outline defines every piece of content that will appear on the website. If it isn't on the content outline, it isn't going to appear on the website. The content outline is part of the information architecure, and as such should be organized in a hierarchy that represents the structure of the website rather than a hierarchy based on arbitrary categorization of content. View Sample Content Outline Site Map
The site map represents the structure and navigation of the website and should closely coincide with the content outline. There should be a common numbering system in place. Pages are represented by boxes and links by arrows. View Sample Sitemap Wireframes
Wireframes are schematic versions of the pages on a website and should similate the final navigation, although the page layout at this point in the process is rough. Wireframes can be made into clickable web pages, allowing the client to preview the navigation of the site in action. Each wireframe should include all pieces of content that the final web page will display. View Sample Wireframe Graphic Design
Mockups/Comps The graphic design mockup is a composite image of how the final web page will look. Color, layout, typography, and images are all worked out at this stage for each significantly different page type on the website. I should make clear that even though the composite (mockup or comp for short) looks like a web page, it is still only a single image. It is not a web page, and include no code at this point in the process. View Sample Mockup Development Site/Prototype
During the integration/programming step of the web design process, the graphic design comps are converted into code (HTML, DHTML, CSS, scripting, database tables, etc). The site is built and tested on a domain or subdomain of a development server that has the same technical specs as the live server will have. When the site is fully functional on the development server, it is migrated to the live server. This is the final deliverable of the web design project.
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