Google is in the process of testing a major new update to their search architecture. According to Matt Cutts, the update consists of "rewriting the foundation of some of our infrastructure." It isn't aimed at being an algorithm update, but the algorithm has been updated, so we will see some changes in the search results.

Compare it to upgrading your computer for more speed, memory, and storage. If the change is significant, the software will change as well (for example from XP to Vista). Google claims that their aim is to keep the results set the same as it is currently, but it is hard to believe that they would not take the opportunity to include what they see as "improvements." Factors included in the change may be:

1. Reaction to Bing, although I don't see anything about Bing they would want to emmulate besides the size of the result set.
2. Their "Hilltop" paradigm. Google feels the results that need to be served for any particular search will be referenced often in an initial results set. This initial results set will again be sorted by how often the site is cited within the set, resulting in the final result order.  
3. Anti-spam measures. Google regularly takes counter measures to any effective SEO strategy or practice. That includes making it difficult to determine the effectiveness of SEO changes by upating their results in unexpected ways.

Google has a sandbox set up so that webmasters may test out the New Google > Caffeine Sandbox. It's down now, but should be up by later this evening.

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Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved.