Get Page Rank For SEO

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Page Rank is a measurement, calculated by Google, of how important, or how authoritative your web page is. Page Rank, also termed link authority or link popularity is a very important factor in how well your web page ranks on the search engines. It becomes increasingly important as the searches become more competitive.

Other search engines, such as Yahoo, also use systems similar to Page Rank in their search algorithm. Page Rank is based on incoming links to your website. If another website links to your web site, search engines, such as Google take that as an indication that the content of your web site holds some importance. If your web site has NO incoming links, the search engines may not even bother to index it.

Page Rank is not only determined by the number of incoming links to your web site, but also some of the following factors:
1) What is the Page Rank of the web page that contains the link to your site.
2) Is the text in the link (anchor text) relevant to the content of your web site.
3) Is the content of the web site linking to yours relevant to your content.

To get the Page Rank of your sites and any site you can pull up on the Internet, install the Google Toolbar (http://toolbar.google.com/) and enable the Page Rank function. You will need to accept the privacy policy.

Once installed you will see the word PageRank above a bar graphic. The bar graphic will range from completely white in color (Page Rank of zero) to completely green in color (Page Rank of ten). Now you can check the search engine results pages (SERPs) for your target searches. Click on the number one result and look at the Page Rank of that web site. If it is a competitive search, now you have an idea where your Page Rank needs to be to reach the number one spot.

To increase your Page Rank, get relevant links with your target keywords in the anchor text. Try to get links on pages that have a high Page Rank themselves. Increasing your Page Rank WILL be a lot of work, but if you keep at it, it WILL yield results.

Page Rank Gotchas:
1. The toolbar Page Rank is just a snapshot of the actual Page Rank that Google uses in its algorithm. That snapshot is not updated often, so at any point in time it could be fairly inaccurate. If you are asking why the web page with a Page Rank of zero is higher in the SERPs than yours, this could be the reason.
2. The Google toolbar also has a function that allows you to check backlinks, or the number of incoming links to the web page you are checking. You may see a web site with a Page Rank higher than yours, but is shows no backlinks. First, Google backlinks function is not that accurate, and only shows a portion of backlinks that they have on record. This is particularly true for low Page Rank websites. Secondly, a clever SEO will get links not only to their homepage, but to internal pages in their website, and the Page Rank of those internal pages will naturally flow to other pages in the web site, including the homepage.

Page Rank is a concept that is fundamental to understanding modern search engines. In combination with an understanding of keyword relevance, you are on your way to improving your search engine rankings.

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dainix - Compete and Alexa rankings

| 79.132.64.xxx | 2008-08-30 18:24:49

Useful article, I would suggest to get not only PageRank addon, but Alexa and Compete rankings for statistics, because only Google PageRank isn`t always impartial.

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Martin - PageRank

| 78.152.6.xxx | 2008-12-18 05:32:52

Compete Rank isn't useful at all. Alexa rank is but only for traffic reasons.

PageRank shows how powerful your site is - it doesn't reflect directly to position in search engine result pages

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