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Last month I noticed that Google updated the pagerank number that displays in the toolbar for some of my clients' websites. Although I didn't see changes for my own websites, my clients' websites, particularly the newer ones, showed an increase as they claw their way out of the sandbox, and their promotion efforts work to increase their link authority. Of course, this toolbar pagerank display is just a snapshot, and may or may not reflect the pagerank that Google is actually using in their algorithm. Another thing I noticed, which was troubling to me, was that when I typed my own name in, I only received the number one listing. From number two down were "mispellings" of my name. My name, Troy Philis, is a pretty long-tail term, and normally I would get at least two pages of results. Now, listing number two is a completely irrelevant result. This seems to me to indicate a big potential problem with this new algorithm. The advantage of Google used to be that you could find anything easily, compared to the other search engines. Now it appears they may be losing that advantage. This one example is certainly not definitive, but it does indicate something is awry. I will be monitoring this issue and post my findings as I make them.
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