TP Designs has been offering Search Engine Optimization (SEO) and Pay Per Click (PPC) campaign management services to existing clients for years. Now we are making these services available to everyone, regardless of whether or not we currently maintain your website.

• Search Engine Optimization (SEO)
• Pay Per Click (PPC) Marketing
  

TP Designs now offers discount website maintenance programs that allow website owners to save money not only on regular maintenance work, but on any service that we offer! Customers purchase these blocks of time at highly discounted rates through packages, and are also guaranteed priority service, including same day service!

Read maintenance plan details for more information. To enroll in a plan, contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

Before starting the information design of a business Web site it is important to consider the way a user is most likely to use it. The first instinct of a business owner or sales and marketing professional is to construct a compelling argument to convince the user to buy the product or service. This can be several paragraphs of prose. 

The typical web user is going to see 5 or 6 paragraphs of block text and think "I'm not going to read all that." It's a big time commitment in web terms. So they will read the first paragraph and think "that's just what I'm looking for." They may scan the headings for other chunks of information they seek. Then they will look at navigation or at other areas that are visually set off from the main text.

Web users visit business websites for a reason. If they want to purchase something, they will usually be looking for a specific product. Subconsciously they will be taking in the clues that will tell them whether or not they trust the business behind the website. If the web user is looking for a service, they will be looking for a concise description of services offered, pricing, credentials and contact information.

The secret to creating a user-friendly information design is figuring out what the user wants to do, and making that as easy as possible. To do this you should chunk the information into "bite size" pieces and arrange them so that the user will naturally follow them to your goal, be that a contact form submission, phone call or "complete transaction" button.  That's not to say you shouldn't have depth of information on your site, but in the design you want to create that obvious scanning path to the call to action, and make sure any critical information is included in that path.

A good number of documents are created during the web design process. There is certainly a lot for the competent web designer to document throughout the discovery, planning, design, integration and delivery stages of a complex web project. Not all of these documents are of interest to the client, and over the years I've learned only to present the minimum number of documents needed to ensure a successful project. The following are the standard deliverables I ask my clients to sign off on.

Creative Brief
This is a project definition document. It includes all the requirements and specifications of the project, including scope, audience, objective, call to action, and technical specification.

Content Outline
The content outline defines every piece of content that will appear on the website. If it isn't on the content outline, it isn't going to appear on the website. The content outline is part of the information architecure, and as such should be organized in a hierarchy that represents the structure of the website rather than a hierarchy based on arbitrary categorization of content.

Site Map
The site map represents the structure and navigation of the website and should closely coincide with the content outline. There should be a common numbering system in place. Pages are represented by boxes and links by arrows.

Wireframes
Wireframes are schematic versions of the pages on a website and should similate the final navigation, although the page layout at this point in the process is rough. Wireframes can be made into clickable web pages, allowing the client to preview the navigation of the site in action. Each wireframe should include all pieces of content that the final web page will display.

Graphic Design
Mockups/Comps The graphic design mockup is a composite image of how the final web page will look. Color, layout, typography, and images are all worked out at this stage for each significantly different page type on the website. I should make clear that even though the composite (mockup or comp for short) looks like a web page, it is still only a single image. It is not a web page, and include no code at this point in the process.

Development Site/Prototype
During the integration/programming step of the web design process, the graphic design comps are converted into code (HTML, DHTML, CSS, scripting, database tables, etc). The site is built and tested on a domain or subdomain of a development server that has the same technical specs as the live server will have. When the site is fully functional on the development server, it is migrated to the live server. This is the final deliverable of the web design project.