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If you go by what the Google people say, of course you should use their technologically advanced Automated Bidding Strategies! Why not take advantage of all that machine learning, and focus your time savings on other tasks. But not so fast! There's also that saying you've heard a billion times: "When something seems to good to be true, it usually is..."


For at least a couple of months now Google has been giving a huge boost in map pack ranking for businesses that are geographically closest to the user who is searching. If you are a business that checks its own ranking regularly, you may not have noticed this, because obviously you are very close to yourself. In fact you probably have an unrealistically positive view of your local rankings. 


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