Search Engine Land announced that DMOZ will be shutting down as of March 14, 2017. DMOZ, or Open Directory Project was once a great backlink to have, and fairly straightforward to obtain many years ago, at least in some categories. DMOZ was a human-edited directory, and at as large a scale as DMOZ enjoyed, that factor introduced the temptation for corruption. I've personally been promoting websites in the legal vertical for over 10 years, and have submitted dozens of sites to DMOZ in the attorney category, painstakingly following their guidelines, and have not had one listing published in all that time. On the other hand, if you look at the clients of one very large and influential attorney marketing firm, you'll see their clients' listings appearing consistently. Maybe the editor of the legal category requires a bribe, maybe he/she works for the influential marketing firm or has a lucrative deal with them? All speculation, but all possibilities. I'm not alone in thinking along those lines:
I've often heard the argument that "it's not such a valuable link any more, don't sweat it," however my little friend Open Site Explorer would tend to disagree:
With DMOZ shutting down, we'll have a chance to see how really valuable or worthless that link had been. We'll also have to keep an eye on how quickly Google deindexes the DMOZ listings. Their residual effect could hang on for some time in the bowels of Google's index.
TP Designs has earned a Google Partner Search Advertising Specialization:
According to Google:
"Your new specialization recognizes that TP Designs has demonstrated expertise and sustained client performance in search advertising."
Learn more about Adwords Campaign Management Services
If you publish videos on Youtube, there is some great information about the viewing of your videos that is a little bit buried in the Youtube web interface. Follow these easy steps to check your Youtube Analytics. The information is only 4 clicks away!
Step 1 - Go to the top right of your Youtube homepage and click on your channel icon. You will get a dropdown dialog.
Step 2 - Click on the gear icon for Settings.
Step 3 - Once on the Account Settings page, click "View Additional Features."
Step 4 - Click on the "Analytics" link in the left sidebar.
You are there!
Now you can see the playback stats of your videos, including watch time, duration, views, likes, shares, demographic information, sources and more!
Google has announced this month that Panda is now part of its core ranking algorithm. First of all, what was Panda and what is it now?
Besides being the last name of a Google engineer, Panda was a spam-fighting filter that ranked all indexed websites according to the quality of their content , according to a top secret list of factors. In a given search result set, it would reorder, or push down, the websites with a low Panda rank.
Panda is now part of the core algorithm, which means that it effects the order of the search results as would any other component of the algorithm, rather than changing the order. The practical implications of this change from filter to core component is not really clear, other than telling us that Panda is here to stay.
The Panda ranking system is not calculated on the fly, in real time. It is calculated, applied to a website, and it sticks until ranking are updated. This means that even if you make significant improvements in website quality, you will probably not see the effect of those changes in improved ranking until Panda updates or refreshes. Historically is has been months between updates.
1. Know your content
Catalog all your pages and look for thin content. Also identify your quality content. There is no minimum word count that Panda looks for, but if your site has an average word count per page between 200 and 300, you are probably ok.
2. Improve thin content
3. Fix duplicate content
Obviously you don't want copied content on your website, but also make sure no one has copied your content, because Google isn't always the best at identifying the original author. Content that is generated by a template, with only minor modifications, can also be a Panda problem. Try to get more unique content on those pages.
4. Make sure traffic is appropriate to landing page
Use Google Search console to look at the traffic coming to each page. Is the keyword appropriate to the landing page? If not, poor user experience, and DING, Panda penalty.
5. Think topics rather than keywords
Panda does not like keyword stuffing, but does like quality content pages with a variety of terms related by topic. The Hummingbird update made Google much better at synonyms, the idea being the users are better served by determining the intent of their query and matching that to relevant content, rather than just matching up keywords.
Google promises that Panda will be refreshed more frequently moving forward, so hopefully by making these improvement now, your rank will improve in the very near future.
A well designed logo is critical in building your brand identity. Because every brand is different, and your logo needs to be unique. For that reason, the first task for a logo designer is gathering some basic information about the business, services and/or product the logo will represent.
Logos can be categorized into 5 basic types:
Buying a complex custom piece of software can be difficult and confusing, especially if you don't have a lot of knowledge about the underlying technology. Here are some answers to FAQs that might help.
How much should a quality website cost?
The short answer is around $3000 for a small business. In unusual cases it can be somewhat less, but if you are looking for the website to fulfill business requirements rather than be a modern business brochure, you can expect to pay that much. They key word in the question is "quality." That means good search engine performance that generates leads, outstanding visual appearance, fast loading, and the features that your business needs. Sure, you can hire someone from Craigslist to whip out a Wix site for you for next to nothing, but can your business withstand having a bad website for the period it takes you learn for yourself WHY that is a horrible idea? Good websites have positive ROI, and should be seen as business investments that more than pay for themselves in the long run.
How long should the process take?
Theoretically a typical web design project could be completed in 8 - 12 weeks, in a perfect world. Unfortunately the world is not perfect. The things that will most often slow the process are:
Given these delays, most projects can take 12 - 16 weeks or more.
How can I know if the web design firm I hire will deliver high quality?
Referrals from trusted associates can be a good way to find a trustworthy and accomplished website vendor. Good ratings on review sites can also help, but be aware that web companies can be very good at creating and promoting false reviews, so read carefully.
Straight price, or a flashy portfolio are both bad ways. Why? Because you don't know whether the portfolio items you are viewing were created at the price you were quoted. In addition, professionally designed templates can also be adjusted as part of a web designer's portfolio. The problem is, when your project deviates from the parameters the template can handle, your visual design quality goes out the window.
Will the amount quoted be the only charges I incur for the website?
That will depend on how detailed your RFQ is. If you demand a fixed bid quote, but give little in the way of detailed requirements, chances are the quote will be inadequate to cover the actual effort required in the project. The best way to ensure that the quote you receive is accurate is to spend the time to create a detailed specification. A good web design estimator will be able to translate your detailed business requirements to an accurate fixed-bid quote. If you forget to include something though, you can be sure that it will take time to deal with that omission, which will be a billable expense.
TP Designs creates websites for businesses in the San Francisco Bay Area.