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What Google's Rank Boost for User Proximity Means To You

For at least a couple of months now Google has been giving a huge boost in map pack ranking for businesses that are geographically closest to the user who is searching. If you are a business that checks its own ranking regularly, you may not have noticed this, because obviously you are very close to yourself. In fact you probably have an unrealistically positive view of your local rankings. 


Youtube Analytics

If you publish videos on Youtube, there is some great information about the viewing of your videos that is a little bit buried in the Youtube web interface. Follow these easy steps to check your Youtube Analytics. The information is only 4 clicks away!


Logo Design Basics

A well designed logo is critical in building your brand identity. Because every brand is different, and your logo needs to be unique. For that reason, the first task for a logo designer is gathering some basic information about the business, services and/or product the logo will represent.


If you are increasingly frustrated about the decline in your search rankings and search engine traffic, you are not alone. Here are some possible reasons why:

1. You hired the wrong SEO company.

If you do any kind of research on SEO you will be familiar with the buzzwords "blogging," "content marketing," "social media" and the like. Those terms will be used against you by unethical SEO companies. They might have a nice website, and offer those services by name, but that is absolutely no indication of whether or not they can deliver targeted traffic and leads.


Yelp Myths

Many business owners are afraid of the user review site Yelp, and for good reason. I've seen businesses with bad Yelp scores struggle, and even go out of business to get away from the bad reviews. Like it or not though, online reviews are here to stay. To survive, business owners need to change their practices to include proactive steps towards gaining positive reviews. They need to learn to use Yelp as a tool for growth, rather than hiding from it in fear.

So let's bust some Yelp myths:

1) Yelp is unfair. They are filtering all of my good reviews, and only showing the bad ones.

This commonly happens with small businesses. They have a few friends or regular customers who they ask to post a review. More often than not, these people are new to Yelp, only use it for this review, and therefore have no Yelp authority. Yelp's algorithm sees this as suspicious, and filters the review. The solution is to make asking to be reviewed, on Yelp or other review sites, a standard part of your customer relations process. The more people  you ask, the more chance that one of them will be a diehard Yelper, and their 5 star review will stick.

2) If I get a bad review, responding will legitimize it, so I should just ignore it.

The bad review is already legitimized by being on Yelp. As a business owner you have a much different attitude towards Yelp than does someone reading your reviews to decide whether or not to do business with you. They are likely to take that one star review seriously, and if you don't give your side of the story, the reviewer's side will be all they have to go by.

3) Yelp is a bunch of BS. People don't take it seriously.

Many business owners see Yelp as a place for customers with unreasonable expectations to vent after not getting their way, or worse yet, a place for people to extort goods or services when they are unable to get them by other means. Both of these things bias business owners against Yelp. Yelp users are a different story. A recent study reported that over half of those surveyed used online reviews to select a service provider, and almost 3/4 of those people used Yelp.

4) If I pay for Yelp advertising, they will hide my 1 star reviews.

Yelp will not hide your bad reviews if you advertise with them. They will encourage you to respond to reviews in a constructive way. If you have a few one star reviews, chances are your customer relations could stand some improvement. Making the paradigm shift necessary to write a constructive response rather than flaming the reviewer is likely to be reflected in future customer interactions, and stop future 1 star reviews from happening.

What has been your experience with Yelp? Please leave a comment.

TP Designs promotes websites in the San Francisco Bay Area through PPC and SEO services.


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