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Small Business SEO Tip #7: Create Listings on Internet Directories

Small Business SEO Tip #7: Create Listings on Internet Directories

Internet Directories

Create listings  on third-party internet directories such as Yellow Pages, Superpages and City Search, and ask clients to review your services on those listings. 

Google scours the web for information about your business, compiles it, and uses it to decide what your business is all about. It doesn't even need links to your website anymore. It can also display some of this aggregated information directly on your listing.


Small Business SEO Tip #6: Local Listings on Search Engines

Small Business SEO Tip #6: Local Listings on Search Engines

Google My Business

Create local listings on search engines like Google and Bing, and ask clients to review your services on your listing.

Google

Google business listings have a messy and confusing history. These listings used to be created and managed on a platform called Google Places. They are being transitioned to a Google My Business, however you can still manage them and create new listings on Google Places. I'd recommend just managing and creating local business listings from Google My Business, and forgetting about Google Places, because it will be going away. (Edit: Google Places went away, so go straight to Google My Business)


 Small Business SEO Tip #5:  Analyze the competition

MOZ Open Site Explorer

Using the "compare pages" feature of Moz's Open Site Explorer (OSE), you'll get an immediate snapshot of what you need to do in order to outrank the competition. 

Enter your competitor's website's URL into the main URL box, and check the "Inbound Links"tab. Set the dropdown filters to show results for link equity, only external, and pages on this root domain. This will give you a list of the links that contribute to your competitor's link authority and rank in searches.


Small Business SEO Tip #4: Find Out What Google Thinks of You

Google Webmaster ToolsBy signing up for Google Webmaster Tools, you'll get data on page indexing, crawling, errors, as well as what queries your site is showing up for, along with approximate position, number of impressions and click-through rate. By linking your Google Webmaster Tools account to your Google Analytics account, you can also make this query data available in Google Analytics.

This is Tip #4 in a series of 10 SEO Tips for Small Business.

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Small Business SEO Tip #1: Think Locally

Small Business SEO Tip #1: Think Locally

A small business generally won't have the resources to compete on a national level for generic search terms ( AKA keywords). This means your site should be optimized with geo-targeted terms, like your city, or county.

Start your keyword research by identifying the geographic terms that will bring in the most, high quality leads for your business. You should plan to dominate the city in which you are located. You can also target 1 or 2 additional geo-terms on your main pages, or create multiple pages specifically targeted to their own geo-term. Just make sure you offer value in those local pages, and don't duplicate content.

This is Tip #1 in a series of 10 SEO Tips for Small Business. 


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