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Google Penalties and What You Can Do About Them

Google Penalties and What You Can Do About Them

If you've recently lost rank in a Google search that is important to your business, you may suspect that you've been hit by a penalty. Google does in fact impose penalties in order to eliminate spam from its search results. To Google, spam is content it determines to be of low quality, and spammers are those who attempt to promote it by manipulating the results through a variety of activities. Like it or not, Google may see your content as spam, and you as a spammer!

Google imposes penalties in two ways:

  1. Manually, and
  2. Through its algorithm

Small Businesses CAN Maintain an Effective Blog.

Small Businesses CAN Maintain an Effective Blog.

Blogs are a key component of any modern web promotion strategy. Blogs are a seamless way to help your website give search engines what they are looking for to rank your site well:

  1. Fresh content
  2. A rich supply of relevant keywords
  3. Link bait
  4. Added value to the search results (as opposed to keyword spam)
  5. The opportunity to promote yourself through social media

Adwords Conversion for Dummies

Adwords Conversion for Dummies

Convert or Fail!

Using Google Adwords to drive traffic to your website is expensive. I suspect that Google gets most of it's money from Adwords advertisers who have no idea what they are doing. These advertisers quickly set up a campaign and pump a bunch of money into it, but see few to no leads. They then pour increasing money in until it starts to hurt, thinking that is the answer. They finally give up, wondering why other people are successful with Adwords, and they are not.


Link Building is Not Optional

Link Building is Not Optional

Because many non-web professionals do not understand how the complex network of computers called the Internet works, they fail to see the importance of link building to the success of their website. The truth is that link building is not optional to the success of a website.


Is the Long Tail Dying on Google?

Is the Long Tail Dying on Google?

The long tail, in the search engine optimization (SEO) world, refers to an internet marketing strategy that looks to rank for many niche keywords, rather than for a few common, competetive keywords (referred to as the big head). The marketer hopes that the sum of the traffic generated by hundreds, if not thousands of niche searches will add up to something significant.


Blogging Tips From Google

Blogging Tips From Google

Update 2020: This article has been kept for historical interest. Although many of the basic concepts are still valid, many of the details are obviously outdated

Matt Cutts, Google's Ambassador at large recently gave a talk about SEO (search engine optimization) for bloggers: http://www.mattcutts.com/blog/seo-for-bloggers/

Blogging can be a great way to keep your website content fresh, build credibility and authority for your business, and get targeted traffic coming in. These are great tips, straight from the horse's mouth, about getting your blog at the top of Google.


Web Design Deliverables

Web Design Deliverables

Many documents are created throughout a good web design process. There is certainly a lot for the competent web designer to document throughout the discovery, planning, design, integration and delivery stages of a complex web project.


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