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Irrelevant Results: Google Algorithm and PageRank Update

Irrelevant Results: Google Algorithm and PageRank Update

Last month I noticed that Google updated the pagerank number that displays in the toolbar for some of my clients' websites. Although I didn't see changes for my own websites, my clients' websites, particularly the newer ones, showed an increase as they claw their way out of the sandbox, and their promotion efforts work to increase their link authority.


Search Engine Marketing - SEO vs PPC

Search Engine Marketing - SEO vs PPC

In a recent request for a quote to design and produce an Ecommerce Website, I was asked if I offered a refund if no visitors showed up. I think this question highlights the confusion that a lot of small business people and entrepreneurs have with exactly how the Internet works. Granted, it can be confusing, especially for non-technical people.


Web Page Layout

Web Page Layout

The one subject that I have found missing from all the Web design classes I've taken has been Page Layout. How do you arrange the elements of a Web page so that it is not only usable, put also visually pleasing? Not until I started taking courses in graphic design did the answers start coming.

Visual design teaches you how to arrange elements on a canvas and balance a composition so that the viewers eyes move where you want them to. Taking the skills I learned in art and design classes, I came up with these guidelines for composing a Web page layout.


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