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Adwords Conversion for Dummies

Adwords Conversion for Dummies

Convert or Fail!

Using Google Adwords to drive traffic to your website is expensive. I suspect that Google gets most of it's money from Adwords advertisers who have no idea what they are doing. These advertisers quickly set up a campaign and pump a bunch of money into it, but see few to no leads. They then pour increasing money in until it starts to hurt, thinking that is the answer. They finally give up, wondering why other people are successful with Adwords, and they are not.

The problem is that setting up an Adwords campaign is very easy. Getting your ads to show on the first page of Google is very easy. Converting those clicks into dollars is NOT easy. That's where people get confused, frustrated, and too often defeated.

How do you convert a click into a sale? The schematic below shows a basic Adwords setup:

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The secret to converting Adwords clicks to sales? Design your site for Adwords conversion! 

Pay Per Click (PPC) Adwords Campaign Management