TP Designs Blog


SEO Terms: What is Keyword Relevance?

What is Keyword Relevance?

The term “keyword relevance” has to do with how important or relevant a specific keyword, keyword phrase or search term is to the content on a particular web page. Keyword relevancy is what the search engines use to figure out what the content is about. And that is how the search engines decide which keywords your web page will rank for when someone is searching online.

SEO Terms: What is Link Authority?

What is Link Authority?

Link authority is an SEO term that’s important to understand. It’s an SEO metric derived from all the links that are directed to a website from all across the Web. It combines link quantity plus link quality.

It’s impossible to overemphasize the importance of link authority as a ranking factor. Imagine everything that goes into the infrastructure of a major city. There are bus and train stations, an airport, major thoroughfares, and maybe even a port of entry. It’s obvious that a city of this size would have a huge authoritative influence on the smaller towns that surround it.

What Google's Rank Boost for User Proximity Means To You

For at least a couple of months now Google has been giving a huge boost in map pack ranking for businesses that are geographically closest to the user who is searching. If you are a business that checks its own ranking regularly, you may not have noticed this, because obviously you are very close to yourself. In fact you probably have an unrealistically positive view of your local rankings. 

5 Reasons You Can't Rank for Your Google Keywords

If you are increasingly frustrated about the decline in your search rankings and search engine traffic, you are not alone. Here are some possible reasons why:

1. You hired the wrong SEO company.

If you do any kind of research on SEO you will be familiar with the buzzwords "blogging,""content marketing,""social media" and the like. Those terms will be used against you by unethical SEO companies. They might have a nice website, and offer those services by name, but that is absolutely no indication of whether or not they can deliver targeted traffic and leads.

Small Business SEO Tip #7: Create Listings on Internet Directories

Internet Directories

Create listings  on third-party internet directories such as Yellow Pages, Superpages and City Search, and ask clients to review your services on those listings. 

Google scours the web for information about your business, compiles it, and uses it to decide what your business is all about. It doesn't even need links to your website anymore. It can also display some of this aggregated information directly on your listing.

Small Business SEO Tip #6: Local Listings on Search Engines

Google My Business

Create local listings on search engines like Google and Bing, and ask clients to review your services on your listing.


Google business listings have a messy and confusing history. These listings used to be created and managed on a platform called Google Places. They are being transitioned to a Google Plus, however you can still manage them and create new listings on Google Places. I'd recommend just managing and creating local business listings from Google Plus, and forgetting about Google Places, because it will be going away.

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